2004 Annual Report > Southwest > Valley First Community Bank

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On the service front, we introduced a “total team” concept to guarantee that each customer personally knows three of our experienced bankers and always has access to at least one member of that team. We also launched a presidential survey so our customers can tell us how we’re doing. To date, the response rate is over 50 percent and the comments are changing the way we do business.

In professional development, we promoted four team members to new positions and saw banking services officer Michele Yates selected to the prestigious Scottsdale Leadership Program. To capitalize on this momentum, each team member created a personal strategic growth plan and we’re charting their successes. We also implemented a peer recognition program so team members can publicly recognize one another for a job well done.

For the second consecutive year, we were leaders in the Homeward Bound Diaper Drive. Our customers, directors and employees contributed $3,300 and 2,700 diapers to needy families during the event. Last summer it was my honor to chair Camp CEO, a program designed to introduce teenage girls to the business world. The Scottsdale Area Chamber of Commerce recognized our community involvement by naming the bank a Sterling Awards finalist last fall.

We’ve welcomed three new members to our board of directors and we’re delighted to have their insight and experience on the Valley First team.

The commitment to our customers and our community is strong. It promises to be a fast-paced and exciting year.

Judith R. Egan
President