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Early in the year, Amera launched its Client Service Department with an emphasis on serving the needs of members of the residential mortgage departments at CBC banks. The department's objective is to keep mortgage lenders and departments informed about new products, services and other relevant developments at Amera.

The CBC marketing department and Amera also jointly created the Employee Mortgage Benefits Program designed for CBC banks' business clients to offer to their employees. The program is designed as a tool for banks to use to help build and expand their relationships with business clients.

Late in the year, mortgage lenders from nine banks in Michigan and Indiana attended our first Amera Day. This was a forum designed to personalize working relationships, to help lenders learn more about Amera processes, how to increase sales and maximize profitability and about the future direction of Amera and the mortgage industry.

"Spending time with other mortgage originators within CBC and Amera, who face the same daily challenges that I do, was both educational and motivational. Being able to interact with the people who service, underwrite and close our loans is so important. Great working relationships don't just happen because we are all in one big family, and Amera Day was the perfect opportunity to put names and faces together. Finding out what's important to them only helps me get my loan closed faster!"