Asian Bank of Arizona has been successful over the past year in establishing name recognition in our market area. Our multi-faceted marketing strategy is beginning to produce results.
Starting with our location in the COFCO Chinese Cultural Center, the bank is a part of the most identifiable Asian landmark in Arizona. The Community Art Wall inside the bank is a popular attraction for our diverse clientele. Art representing China, India, Japan and the Philippines was displayed in 2007.
| Serving the diverse cultures that make up the American Southwest. |
Last year we were invited by the Arizona Chinese News to write a financial education article in the weekly Chinese-language newspaper with statewide readership. This has resulted in numerous inquiries, several new account openings and further name recognition for the bank. Due to the popularity of these articles, the Las Vegas Chinese Daily News, which recently expanded to the Phoenix area, also started publishing our articles for its two-city readership.
Asian Bank last year hosted the Greater Phoenix Chamber of Commerce monthly mixer for about 80 business members, many of whom had never been to the Chinese Cultural Center. Featuring food, entertainment and a free drawing, the two-hour event took place in the Chinese gardens next to the bank. Our guests were amazed by our beautiful and vibrant business center.
Asian Bank continues to host the monthly meetings for the Philippine Chamber of Commerce, the National Association of Asian American Professionals and the Chinese American Citizens Alliance. This “open door” strategy is yet another way to increase exposure for the bank while providing a worthwhile service for non-profit organizations.
In May 2007, I was recognized as a Friend of the Pan Asian Community Alliance in Tucson for championing cultural diversity and for philanthropic services and achievements. Last summer, I was also elected to the Maricopa County Community College Foundation Board.
In 2007 the bank added five new board members; four based in Phoenix and one in Tucson. All five have been active in providing lucrative business referrals.
Our multi-faceted marketing strategy is designed to build a bank that lasts, serving the diverse cultures that make up the American Southwest.
— Leslie M. Gin, President