During the past year, Community Bank of Rowan established itself as one of the premier community banks in Rowan County. Our two locations have experienced significant growth since opening in February 2006. Our goal is to continue to grow profitably and become the bank of choice in Rowan County.
| Our community is where we live and work and our officers play a vital role in area organizations. |
As we look toward the future, we recognize that our success is dependent upon our customers. We truly believe that delivering outstanding service is critical to our continued success. We have expanded our “Customer Always First” campaign, which includes staff initiatives, as well as a customer service measurement program that provides our valued clients a way to give feedback on the services they receive. We are also continuing our employee rewards program, which recognizes outstanding customer service.
Other initiatives include an increased focus on our mortgage services. We are actively working with local real estate agents on a variety of marketing programs designed to enhance our relationship and improve the home-buying process for our customers.
We are also focusing our marketing efforts, going from start-up awareness to product marketing. New initiatives in the coming year include emphasis on commercial deposit accounts, mortgage loans and a new generation of profit-generating checking accounts.
Our community is where we live and work and our officers continue to play a vital role in area organizations. We are actively involved in various local organizations, including the Economic Development Commission, Rowan Regional Medical Center, Habitat for Humanity, Alliance for Tomorrow, Rowan Jobs Initiative and the Rowan County Chamber of Commerce. We also support numerous area groups and schools, including local Civitan Clubs, Rotary Club, several school-based initiatives and other community-based nonprofit organizations.
One exciting community initiative this year was the campaign to construct a brick-and-iron fence for Livingstone College’s Salisbury campus. We led the campaign in raising funds and gaining community support for this project.
We look forward to continued growth and becoming the high-performance bank of choice in Rowan County.
— Bruce D. Jones, President & CEO