As Sunrise Bank of Atlanta’s first full year of operation, 2007 will be remembered as a time when we gained momentum and took advantage of several business and marketing opportunities.
SPOTLIGHT ON THE ARTS
| The bank of choice for many international executives. |
As the volunteer chairman of the Fulton County Arts Council, our region’s largest arts funding organization, I know that Atlanta’s nonprofit enterprises are viable small businesses with specialized banking needs. Because of this, more than 25 nonprofit organizations have accounts at our bank representing significant deposits and loans.
Our slogan — The Art of Banking — is a registered trademark, communicating our personalized approach to community banking as well as the value we place on the arts. The term is incorporated in all of our marketing efforts and we continue to host art exhibits showcasing local artists and their latest creations.
FOCUS ON INTERNATIONALS
Through involvement in many international chambers of commerce, we have penetrated another niche market – becoming the bank of choice for many international executives moving to Atlanta. By building strong relationships with these executives we can make their transitions smooth by fulfilling all of their banking needs.
As our regional governments make business with China a priority, we are helping several Chinese executives acclimate to Atlanta. Last year, Fulton County initiated an impressive business and cultural exchange with Chengdu, China. Hundreds of people visited Sunrise Bank when we hosted a reception honoring the Chinese delegation.
STAFF KEEPS GETTING STRONGER
Several savvy banking professionals joined Sunrise in 2007. Adding international citizens to our staff with multiple language skills opened valuable introductions to Atlanta’s burgeoning international communities. The results are a diversified base of deposits and loans that are growing the bank. We also added a seasoned wealth advisor to our bank as part of Capitol Wealth Advisors. Wealth management is another specialty that enhances our ability to provide personalized service and custom financial solutions.
As one of only 16 Georgia banks certified to offer the SBA’s new Patriot Express loans for veterans, we hosted two free seminars as another way to reach out to prospective customers in our community.
— Charles H. Green, President