How has Arrowhead Community Bank established its footprint in the growing West Valley
of Phoenix?
When the bank opened in 2000, we had limited funds budgeted for advertising. Realizing
that advertising in regional publications would be expensive and ineffective, management
made the strategic decision to promote the bank through vigorous community service
and sponsorship of nonprofit fundraising events. Sponsorships have included partnering
with clients and vendors to construct two homes for Habitat for Humanity of the
West Valley. We also organized motorcycle runs to benefit the New Life Center, a
domestic violence center located in Goodyear and The Anthony Holly Foundation, a
charity honoring fallen police officer Tony Holly and benefiting children.
Senior officers are engaged and involved in civic, service and social organizations,
assuming leadership roles and positioning themselves and the bank at the center
of this vibrant, growing community. Arrowhead Community Bank, which has developed
a culture of community service through hands-on volunteerism and board service,
in addition to financial support, considers education one of its primary giving
focuses. Our staff has lectured to kindergarten classes, business schools and universities
and has served on advisory boards for several local colleges and universities. Most
recently the bank participated in the Arizona Corporate Income Tax Credit for private
school tuition assistance and directed $100,000 of its taxes to education. We at
Arrowhead Community Bank understand and embrace the fact that our children are our
future.
— Arlene Kulzer, President & CEO