What strategies has Community Bank of Lincoln implemented to cross-sell deposit
products and create new banking relationships?
At Community Bank of Lincoln, we focus on developing lasting banking relationships.
We define ourselves with our personal, high-touch customer service. The ability
to make quick, local decisions and our willingness to meet with the customers at
their place of business, within their timelines, differentiates us from our competition.
Our customers are concerned today with the safety of their principal in their savings
and retirement accounts, which has led to significant growth in certificates of
deposit. Our focus in 2009 will include expanding these relationships and gaining
primary checking and money market accounts. Our intention is to build loyalty with
our customers now, while the financial markets are more volatile.
On the business side, we plan to continue to attract business checking accounts
with our competitive products and personalized financial services.
Our employees are committed to providing excellent customer service and serving
our community. Through our Casual for a Cause program, the employees have funded
over $1,600, plus volunteered more than 100 hours of service to local nonprofit
organizations. Additionally, our employees donated hats, gloves, coats and toys
for children in need in our community at Christmas time.
The team at Community Bank of Lincoln looks forward to continued growth in 2009.
Our employees are excited about being the premier bank in Lincoln, Nebraska.
— Mary C. Gerdes, President