What strategies has Community Bank
of Lincoln implemented to cross-sell
deposit products and create new banking
relationships?
At Community Bank of Lincoln, we focus on developing lasting banking
relationships. We define ourselves with our personal, high-touch customer
service. The ability to make quick, local decisions and our willingness to
meet with the customers at their place of business, within their timelines,
differentiates us from our competition.
Our customers are concerned today with the safety of their principal in
their savings and retirement accounts, which has led to significant growth
in certificates of deposit. Our focus in 2009 will include expanding these
relationships and gaining primary checking and money market accounts. Our
intention is to build loyalty with our customers now, while the financial markets
are more volatile.
On the business side, we plan to continue to attract business checking accounts
with our competitive products and personalized financial services.
Our employees are committed to providing excellent customer service
and serving our community. Through our Casual for a Cause program, the
employees have funded over $1,600, plus volunteered more than 100 hours of
service to local nonprofit organizations. Additionally, our employees donated
hats, gloves, coats and toys for children in need in our community at Christmas
time.
The team at Community Bank of Lincoln looks forward to continued growth
in 2009. Our employees are excited about being the premier bank in Lincoln,
Nebraska.
— Mary C. Gerdes, President