There are many national, regional and community banks in the Everett and Snohomish
County markets. How does Bank of Everett differentiate itself?
In building a de novo bank, a major critical element in establishing a presence
in the community is credibility. From the outset, Bank of Everett’s strategy to
distinguish itself from the existing banks was to hire experienced bankers and bring
together a board of directors whose members are well-respected and broadly known
in our marketplace. Those steps helped us build instant credibility.
Banks, in general, offer the same basic products so the differentiators are pricing
and service. Our strategy has been to stay in a band of pricing competitiveness
but offer the best customer service in the area. What has enabled us to accomplish
that is the banking credibility of our staff, averaging over 22 years of experience
per employee. This has allowed us to not only be bankers but trusted advisors who
know our customers thoroughly.
Our industry is in a challenging environment at this time and under intense scrutiny,
not only by the media and elected officials, but also by consumers who want to know
that their bank is safe and sound. We continue to maintain capital levels in the
well-capitalized category and strong liquidity. These factors, along with our board
of directors and experienced staff, have created the differentiation in our marketplace
that enables us to consistently exceed our customers’ expectations.
— Michael R. Deller, President & CEO