There are many national, regional and community banks in the Everett and
Snohomish County markets. How does Bank of Everett differentiate itself?
In building a de novo bank, a major critical element in establishing a presence
in the community is credibility. From the outset, Bank of Everett’s strategy
to distinguish itself from the existing banks was to hire experienced bankers
and bring together a board of directors whose members are well-respected
and broadly known in our marketplace. Those steps helped us build instant credibility.
Banks, in general, offer the same basic products so the differentiators are pricing
and service. Our strategy has been to stay in a band of pricing competitiveness
but offer the best customer service in the area. What has enabled us to
accomplish that is the banking credibility of our staff, averaging over 22 years
of experience per employee. This has allowed us to not only be bankers but
trusted advisors who know our customers thoroughly.
Our industry is in a challenging environment at this time and under intense
scrutiny, not only by the media and elected officials, but also by consumers
who want to know that their bank is safe and sound. We continue to maintain
capital levels in the well-capitalized category and strong liquidity. These factors,
along with our board of directors and experienced staff, have created the
differentiation in our marketplace that enables us to consistently exceed our
customers’ expectations.
— Michael R. Deller, President & CEO