High Desert Bank is the first local bank to open in Bend, Oregon, since 1977. What
is the bank’s plan for success?
High Desert Bank is located in Bend, Oregon, a town with 80,000 people and 14 banks.
Only one of those banks is based here and was founded in 1977. It was clear that
there was a need for another local community bank because I heard many times, “When
I walk into my bank no one knows me and I don’t know anyone there – what happened
to personal service?”
Our plan for success addresses that concern: Our goal is to build a true community
bank, where service is not just a cliché or tag line on an ad, but actually delivered
by every one of the dedicated staff at our institution. We deliver our products
to customers packaged the way they want them and in a way that makes economic sense
to us — and we do it with exceptional service. This is an easy formula for success;
just look at any successful small business and their roots are the same.
Recently I met a new customer in our lobby. After introducing myself I asked how
he found us. His response was, “When I called, I was not transferred around and
Amy was very knowledgeable and answered all my questions.”
We will continue to be involved in the community and develop business by our reputation,
referrals from existing customers, our board of directors and investors — a formula
for success.
— Larry R. Snyder, President & CEO