How is the team at Muskegon Commerce Bank responding to changes in consumer perceptions
about the banking industry?
Frequent, consistent and reassuring communication has become an increasingly important
component in our day-to-day interaction with our customers and community. Historically,
consumers have had few concerns or questions about their bank or the banking industry.
This perception has changed in the wake of a media frenzy that has placed a spotlight
on the banking industry, which undoubtedly has raised more consumer awareness and
questions.
At Muskegon Commerce Bank we strive to maintain healthy and trusting banking relationships
with our customers. Communicating with our customers is key to preserving our customer
base as we continue to provide the great service that they have come to expect.
We help customers make decisions that make sense for them. We are committed to providing
services to our community and developing a platform for future growth. Our focus
is local and we are here to serve the needs of local families and businesses.
By effectively managing our customer relationships and identifying solutions based
on individual circumstances, we are preserving relationships while working to open
doors to new opportunities, proving to the community that our first priority is
the protection of their personal interests.
— Dennis J. Kuhn, President & CEO