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Summit Bank of Kansas City


Richard L. Viar, President

What competitive opportunities is Summit Bank of Kansas City seizing to enhance core deposits and to deepen customer relationships?

During 2008, Summit Bank of Kansas City strategically established a unique brand supported by cohesive marketing campaigns that introduced the Plus Relationship not-for-profit deposit program and our new “Lighthouse Philosophy.” These campaigns utilized:

  • Quarterly customer newsletters with staff profiles, new programs, current events and progress updates.
  • Shine the Light On outreach program that leveraged our relationships with local not-for-profit groups using lobby displays, customized bank products and community-wide events.
  • Testimonial program with prominent customers highlighted each month using high-quality lobby posters.
  • Banking on Business program, which offers a unique focus on business strategies, networking and special incentives for our commercial customers.

In order to capitalize on our successful branding efforts and positive momentum, we will continue our aggressive marketing in the coming year. Additional competitive opportunities will be created through the existing campaigns plus increased use of relatively inexpensive programs focused around teller handouts, ATM signage, point-of-sale lobby advertising and bank statement inserts.

A highlight in 2009 will be the consolidation of our various sponsorship activities throughout the year into Summit Bank Week. This consolidation will provide cost savings for the bank while we boost lobby traffic during the promotional week and improve brand awareness. At the heart of all marketing activity will be the goal of increasing core deposit growth and improving deposit retention by building stronger customer relationships.

— Richard L. Viar, President

  Board of Directors
 
  Jack A. Accurso
Chairman
American Foodservice Company
  Kathy L. Bennett
President & CEO
Bennett Packaging of K.C., Inc.
  Carl L. Chinnery
Attorney at Law
Chinnery, Evans & Nail, P.C.
  William W. Coates IV
President
Billy Goat Industries
  Roger L. Fender, DDS
Owner
Fender Family Dentistry
  Robert F. Glaser
Vice President
Business Development
Summit Bank of Kansas City
  Harlan L. Limpus
Executive Member
Winterstone Golf Course
  Stanley E. Ricketts
President, Midwest Region
Capitol Bancorp Limited
  Carson Ross
Owner
Carson Ross Consulting
  Diane J. Seif
President
DVA Enterprises Inc.
  Steven M. Silverstein, MD, FACS
President
Silverstein Eye Centers, PC
  Richard L. Viar
President
Summit Bank of Kansas City
Officers
 
Stanley E. Ricketts
Chairman
Richard L. Viar
President
Vicki L. Henderson
Senior Vice President
& COO
Patricia E. Case
Vice President
Commercial Loans
Robert F. Glaser
Vice President
Business Development
Janessa R. Sheehan
Vice President
Loan Administration
Gregory L. Singleton
Vice President
Commercial Loans