How has the move to a historic building in downtown Albuquerque enhanced the bank’s
ability to attract new business?
Our new offices are described by many as the most beautiful and unique in Albuquerque.
In 2008, our bank was awarded the “Best Historical Use” award by Albuquerque’s Downtown
Action Team (a private, nonprofit membership organization dedicated to the revitalization
of downtown Albuquerque).
Moving to this location has provided Sunrise Bank of Albuquerque with better visibility,
improved our image as a community partner and allowed us to leverage the long history
of this building. Sunrise Bank of Albuquerque’s investment in revitalizing this
historic location has enhanced our name recognition through the tremendous amount
of publicity we have received and it has helped garner significant goodwill from
the business community.
Our building housed, in its time, the premier bank in Albuquerque and was also the
center of the banking community for nearly half a century. The memory of that historic
premier bank still exists in the minds of many business people today. As such, customers
associate the location and building with a bank that has stability, strength, history
and longevity. These are the very qualities that help us attract and retain business
customers who also have a shared interest in the growth and prosperity of the Albuquerque
community.
— Steven A. Marcum, President & CEO