What has been done to reposition the bank for success in the highly competitive
Scottsdale market?
Sunrise Bank of Arizona’s team has embarked upon a journey to reconstitute our bank,
rebuild its image, hire high-impact team members and reposition itself to compete
in the highly competitive Scottsdale and Arcadia markets.
Branding is tantamount to the heart and soul of a company. Therefore, our first
step was to establish a bright, young, fresh and lively image. This new image is
reflected in our hard copy brochures and advertisements, and on our updated Web
site through vibrant colors, smiling sunflowers, bright sunbursts and blue skies.
Most will agree that we are not visually like any other bank in our community.
We built our Sunrise Bank philosophy S.T.A.F.F., Strategic, Team, Accessible, Flexible,
and Friendly. Our team of specialists works with our business and consumer clients
to help them build their strategic plans and to meet their specific needs. We are
available for our clients twenty-four hours a day and seven days a week. We clearly
determine how our clients want to do their business and we create a plan that does
just that. We are their neighbor, friend and fellow business member.
Our focus is always on delivering exceptional service and building long-term relationships;
consequently, we give our clients a departmental service guarantee — “our focus
is on you.”
— Douglas E. White, President & CEO