What are the key elements to the success of Sunrise Bank of San Diego, especially
among the niche markets so effectively served by your experienced local bankers?
Consistency and focus are the key elements that have contributed to Sunrise Bank
of San Diego’s success in this unique environment. The bank’s consistent, fundamental
practices are designed to ensure safety and soundness. The stability and experience
of our core management team and staff, which have been together for over five years,
create a strong foundation. This continuity is a significant factor in our ongoing
efforts to build client trust and manage the risks of our lending practices.
Oversight in our day-to-day practices, from lending and operations, to sales and
relationship management, help maintain client loyalty and build shareholder value.
Our bank is built on referral business from our client base. We continue to focus
our efforts on niche markets that have contributed to the bank’s success. Small
business and real estate construction lending remain focal segment markets for the
bank. Converting transactions into long-lasting business relationships is our goal.
Leveraging our secondary market lender relationships will continue to be an important
component to the bank’s success. Sunrise Bank of San Diego is wellpositioned in
the local market to take advantage of the opportunities ahead.
— Randall S. Cundiff, President & CEO