How have innovation and a strong sales and service culture enabled Sunrise Community
Bank to achieve such early success?
At Sunrise Community Bank, complete customer satisfaction is our main objective.
Our two primary goals for 2008 were to provide the highest level of personal service
and utilize the latest in technological support. With this technology, we developed
our lockbox department for processing customers’ payments, notably, gated communities
and country club dues payments. Offering remote deposit helped to expand our market
and provide enhanced customer service.
Sunrise Community Bank maintains a sales philosophy stating, “Nothing happens until
somebody sells something.” To that end, we established a Shareholder Advisory Committee
of highly engaged investors who meet quarterly to recommend prospective bank customers
and provide senior management with guidance for improving our bank’s performance.
Another key accomplishment was our work with our Capitol Wealth insurance affiliate
to cross-sell employee health benefit programs to the bank’s business customers.
This successful partnership has led to new insurance clients and bank customers.
In 2009, we will continue customer-service excellence, maintain our strategic sales
culture for a changing, challenging economy, develop stronger referral networks
to penetrate untapped markets and be our market’s provider of choice for financial
products and services.
— Stuart E. Bailey, President