Why do customers prefer to do business with local community banks?
I have always believed people prefer to work with a bank that treats them with respect
and is staffed by people they know. Local community banks have been able to meet
these standards because the bankers take the time to understand the needs of their
customers, businesses and the communities in which they live. Banks like USNY Bank
are truly closer to the customer and can offer more personalized service than the
competition, as well as modern banking technology. The staff and directors of USNY
Bank are very active in their communities and local civic organizations. They share
a strong desire to improve the quality of life where they live.
As a community bank, USNY Bank can make faster loan decisions because we make them
right here at our bank. We understand the needs of the small businesses we serve.
We strive to be accessible to our customers and know it is important to be able
to talk directly with them.
Over the last few months of 2008, we have seen a lack of confidence in other financial
institutions and a “flight to safety.” It has been comforting for our customers
to know that, at USNY Bank, we continue to take in deposits and make loans to folks
we know right here in our communities. It is really nothing very fancy, simply a
business model that everyone can see, touch and trust.
— R. Michael Briggs, President & CEO