Why do customers prefer to do business with
local community banks?
I have always believed people prefer to work with a bank that treats them
with respect and is staffed by people they know. Local community banks
have been able to meet these standards because the bankers take the time
to understand the needs of their customers, businesses and the communities
in which they live. Banks like USNY Bank are truly closer to the customer and
can offer more personalized service than the competition, as well as modern
banking technology. The staff and directors of USNY Bank are very active in their
communities and local civic organizations. They share a strong desire to improve
the quality of life where they live.
As a community bank, USNY Bank can make faster loan decisions because
we make them right here at our bank. We understand the needs of the small
businesses we serve. We strive to be accessible to our customers and know it is
important to be able to talk directly with them.
Over the last few months of 2008, we have seen a lack of confidence in other
financial institutions and a “flight to safety.” It has been comforting for our
customers to know that, at USNY Bank, we continue to take in deposits and
make loans to folks we know right here in our communities. It is really nothing very fancy, simply a business model that everyone can see, touch and trust.
— R. Michael Briggs, President & CEO